Our Core Values

Our core values are the heart of our company. They shape our culture and define our character. They guide our brand and our business strategies. They impact how we behave and how we make decisions. They serve as the foundation upon which we work and interact with our co-workers, partners, customers, and communities.


We constantly seek opportunities to apply creativity and improve our service and products. We respond to the changing needs and expectations of our customers speedily, courteously, and effectively to capture trends - thereby creating enduring brands that speak to the aspirations and lifestyles of today'ssooner consumers.


Superior quality is the ground floor of our organization. In everything we do, our goal is excellence. We deliver excellence, strive for continuous improvement, and respond vigorously to change.


Our leadership fundamentals are driven by our mission, guided by our vision, and directed by our core values.


We are a "people" business, placing extreme importance on collaboration through shared purpose and empowering people through different structures inside the company. We embrace collaboration and recognize that success is the sum of many parts. Together, we can be more intelligent and efficient.


We celebrate the power of many, working as a team with a common goal in order to achieve the best outcome for the benefit of everyone.


We work to create an environment that attracts great talent - and we seek to motivate, inspire, and recognize high performance. Every person is important to our company, so we encourage every individual's contribution and personal growth.


In setting and observing the highest ethical standards and doing the right thing, we are making a difference. Leadng with integrity and with a determination to have a positive impact on everything we do fulfills a duty - not only to our representatives and customers but also to our colleagues and ourselves.

Loyalty and Trust

We build loyalty and trust by dealing with each other openly and honestly. We serve not just as a trusted supplier but also as valued partner who can help you build your capabilities and identify new opportunities.


Driven by passion for excellence, love for beauty, creative freedom, and an entrepreneurial spirit, Viva Femina is a dynamic, driven, and inventive organization that is committed in heart and mind and thrives on exceeding expectations.


We honor and encourage the beauty and well-being of all people. We accept big challenges and strive to make great things happen. We reach past conventional limits.


Our business is value-based and a dedication to responsibility, sustainability, and transparency is part of our company's culture. We dedicate ourselves to the service of others through all our daily business operations.


We are focused on delivering value to our customers while adhering to high standards of quality in our products and striving for excellence in our business practices. We perform at extraordinary levels. We are professional in our appearance, language, and behavior.
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